TrackSite Analytics: web analytics software

TrackSite is your own web analytics co-hosted with your website

TrackSite is your own, in-house web analytics software package that runs hosted on tracked website, i.e. hosted on the very website that TrackSite tracks, not third-party remote web service. Also note that although TrackSite web analytics software can be and usually is co-hosted together with (e.g. implements) tracked website, it is not required to, TrackSite can track website running on different server as well.

Your own, dedicated TrackSite web analytics software, possibly co-hosted with/on your website, has many benefits, in particular:

• Unlimited customization of TrackSite. TrackSite allows unlimited flexibility in customizing to produce advanced web analytics that exactly meets needs of specific online business.
• TrackSite web analytics data ownership and control. TrackSite in-house web analytics software can collect years of valuable insider data, such as business metrics and data about visitors and customers. This invaluable data is under your full control, kept inside your organization, always readily available and not exposed to "surprises" of third-party services.

Relible and accurate measurement of complete website traffic and online activity using TrackSite

Hosted on website, TrackSite Analytics webserver is up whenever your website is running and, thus, free from data losses that are otherwise due to maintenance and/or downtime due to peak hours overload of overcrowded mass third-party service of web analytics when such third-party web analytics service is temporarily shortly down while your website is running.

If your website has enough computational resources, then hosted on your website TrackSite Analytics also has enough computational resources and, thus, has no need to use data sampling and resulting inaccurate reporting that in case of of massive third-party web analytics services are needed to reduce computational load.

Worst of all is that users of massive third-party web analytics services usually do not verify information that they receive from such services and, thus, are usually entirely unaware of these serious flaws concerning both reliability and accuracy of web analytics data that they use and that they base business decisions on. Users misleadingly assume that information that they receive from such third-party services is reliable and accurate, the assumption that may be entirely wrong.

The source of reliability and accuracy problems of third-party web analytics services, including (but not only) those that are wrongly considered "free of charge", is advertising buisness model that makes delivering such service just a by-product, not the real sole aim of the business.

In contrast, TrackSite uses no data sampling at all and calculates completely reliable and accurate web analytics.

TrackSite protects visitors of your website from competitive advertisig

It is generally known that almost all third-party web analytics services (as well as various other third-party services), including (but not only) those that are wrongly considered "free of charge" (which may actually be far too expensive), operate advertisig business model that targets ads, including ads of your competitors, at visitors that provider of such service identifies on your site. Usage terms of these third-party services always miss exact details and neccessarily implicitly allow use of data about your visitors (collected when rendering service) for ad targeting, since otherwise rendering such services would not pay off. Thus, using such third-party services you unknowingly expose visitors of your site to advertising that may be directly competitive to your own products offered on your website.

Using such third-party services may be especially detrimental in case you are spending your own marketing budget to acquire interested visitors of your website from various sources, since in this case using third-party services allows providers of those services to "free-ride" on and make ineffective your marketing budget.

It takes place as follows: A visitor of your site come accross your paid advertizing anywhere and clicks (or types-in in browser) link to your site. Third-party service that that you have put on pages of your site identifies and memorizes that visitor as one interested in products offered at your site. And shortly after the targeted advertisments that may be directly competitive with your products beging to be delivered to that visitor on various other websites visited by your visitor, i.e. on unrelated websites that are advertising partners of your service provider and participate in same advertizing network.

Again, worst of all is that users of third-party services cannot verify specific use of data about visitors collected on your website by those third-party services, and, thus, are usually entirely unaware of real implications.

TrackSite allows to avoid these ill effects alltogether.

Real-time web analytics

Real-time Monitor dashboard as well as every report ensure that online business performance indicators and mission critical data is real-time up to current second. No delays or external dependencies. No data processing schedules or arrangements. Just click and get your  recent, up-to-last-second web analytics immediately. You can even observe how specific (personally unidentified by TrackSite) visitor (customer, partner, friend) moves through your site in a real time. TrackSite means true real-time.

Customizable interactive web analytics reports

TrackSite offers information-rich, customizable and extremely flexible reporting that meets even the most sophisticated research needs of online marketers and business strategists. While for casual use the default report setting with a few basic indicators may be  enough, TrackSite offers single-click extensibility and unparalleled wealth of various indicators that analyst is free to choose from to meet goals of each specific analysis/research. This built-in flexibility allows TrackSite to give precise answers to unique questions, something that web analytics experts value the most.

Compare anything to anything, add or omit data, focus on key indicators/statistics and key business segments. On a single page each report can selectively present multiple performance indicators, selected by user from up to 64 indicators, so that analyst can see complete picture represented by combination of indicators, see correlations of multiple time series (e.g. see that growth in number visitors is attributed to growing search traffic, etc.).

Powerful filtering of reported web analytics data

TrackSite provides easy-to-use and extremely powerful custom reporting filters for web analytics data. Any statistics/attribute or any number of them can be filtered. One can use conventional wildcard filtering or powerful filtering with regular expressions. Filters can be saved and reused later or by other users (see multi-user mode).

Advanced segmentation of website visitors, traffic, online marketing/ad campaigns and online business

Isolate and analyze arbitrary subsets of your visitors/traffic. Apply custom segments to current and/or historical data and compare segment performance side by side in every report.

Even if online business combines multiple segments and models, such as e-commerce, advertising, lead generation, different products, services, support and subscriptions, TrackSite can analyze them separately to identify and measure the unique factors that affect each business segment and each subset of visitors. TrackSite allows to understand exactly how different types of visitors behave on a site.

Analysts (online marketers, strategists, etc.) can arbitrarily define/assign visitor/business segment to get comprehensive web analytics (all reports) only for that segment as well as examine any analytics that is unique for that specific online segment.

For example, analysts can see which web pages are most popular among visitors (searchers) who use specific (group of similar) search terms, how many time they spend viewing each of those pages, how long the average such visitor stays on the site (across multiple visits/sessions), how many pages they see on average, what is the share of revisitors or loyal revisitors among them, plot their most common web site routes, examine how many of those searching visitors convert to buyers or subscribers, see recent and longer-term trends in their numbers and behavior patterns, etc. (analytical opportunities are countless). Compare this metrics with that of other segments (e.g. visitors who use different search terms) as well as entire web site audience. Decide should company invest extra cash to sponsor more aggressive search advertising and/or SEO for those keyword targets. Or undertake measures to improve landing page conversion rates.

Similar or even more sophisticated web analytics can be selectively applied to visitors, prospects, leads and buyers coming from specific referral source (ads, backlinks, etc.) or specific landing page or those who have viewed specific page (e.g. product or discount announcement), etc. And these are just a few of countless analytical opportunities offered by TrackSite's advanced segmentation capabilities.

With special Visitors Segments report TrackSite can render metrics for each of multiple different segments simultaneously to compare segment performance side by side and rank segments.

The highly beneficial advantage of TrackSite's segmentation is the ability to immediately apply newly created segments to traffic recorded earlier (i.e. retrospectively). This is known as dynamic segmentation (or retroactive segmentation) as opposed to usual static segments that accumulate data based on fixed pre-configured settings (i.e. new static segment can only be applied to future traffic). With TrackSite's dynamic segmentation there is no need to wait weeks or months for newly created segment to accumulate enough data — segment is immediately applied to already accumulated traffic data retroactively. This provides unique opportunity to do extensive research of and learn from existing data assets — analyst can immediately design and get metrics for arbitrary segments that he/she had no prior thought of (dramatically reducing the need for prior segment planning). Moreover, you can edit/adjust segment and immediately see corresponding changes in segment metrics. Currently this feature is unique for TrackSite (just a couple of web analytics tools currently have distantly similar feature, but very limited compared to what TrackSite offers.)

TrackSite's unparalleled segmentation capabilities allow for advanced analysis of online business and visitors behavior.

Conversion tracking and conversion analytics

Converting website visitors into buyers, clients, subscribers, etc. is the main goal of the very website existence. At the same time most sites use only a small fraction of their converting potential. For those sites conversion rates can be significantly (often times) increased. This requires "very little" - understanding what can induce more website visitors to perform a targeted action - buy products/services, register on site, view/read certain information, etc. TrackSite Analytics will help you to determine what works for your website to increase number of converting visitors and find effective solution that will squeeze full conversion potential out of your site.

Regardless of whether your online business is linear step-by-step or non-linear multi-visit persuasion, TrackSite includes specialized reports that can calculate conversion metrics for arbitrary conversion sources, targets and processes, including conversion rates and conversion funnel metrics, i.e. multiplicative series of conversion rates along of arbitrary conversion funnels. Analysts may use funnel graphs of visitor conversion into buyer and customize these diagrams to get deeper view of buyers behavior.

In particular, TrackSite Analytics allows tracking statistics of conversion (rates, ROI etc.) for sources such as online advertising campaigns, landing pages, content items, online business segments, arbitrary sources of visitors, sources of online customers acquisition, including conversion analytics for all types of referrers such as:

• specific search phrases or user-defined groups of search phrases;
• organic search results;
• ads in sponsored search results (e.g. AdWords) and contextual ads (e.g. AdSense);
• pay-per-click (PPC) ads;
• banner or text ads;
• email campaigns and signature links;
• reciprocal links;
• forum postings and links in signature;
• specific web site sections and pages;
• URL type-ins and bookmarks;
• download links/referrers; etc.

Being able to measure conversion metrics you can use it for projecting ROI and cash flows (including planned similar marketing actions), as well as improve those conversion rates, e.g. increase landing page conversion rate or achieve better web site ROI.

The unique benefit of TrackSite is the ability to deliver conversion analytics retrospectively. No need to set up conversion targets and sources upfront to have conversion analytics for those sources/targets later. Imagine that you have 3 months of tracking and decide to analyze conversion statistics for that period. With TrackSite there is no need to set up conversion targets and wait yet another 3 months for conversion data to accumulate for those newly configured targets. With TrackSite you can set up conversion targets ex post and apply them to past tracking periods retrospectively to get conversion analytics for last 3 moths immediately.

This unique capability of TrackSite enables analyst to immediately calculate conversion rates and funnels for sources and targets that one has never thought of before, which allows for quick hypothesis testing for wide range of conversion targets and sources.

Alternative web analytics tools that require every conversion target to be planned and configured upfront, e.g. weeks, before that target accumulates enough data to answer analyst's question makes conversion analytics prohibitively costly and forces you to analyze inadequately small number of the most obvious conversion targets (usually, only main, monetary conversions, such as checkout). But in reality website has multitude of conversion sources and conversion targets that are crucially important for understanding behaviour of website visitors and optimization of online business, and that are completely ignored as a result. In contrast, using TrackSite allows conversion rates for arbitrary conversion sources and targets, even those that have never been thought of before, to be measured immediately for testing hypothesis or answering various "what if ...?" questions in order to better understand behaviour of visitors and/or customers of online business.

Because conversion rates allow making inference about visitors behavior patterns, these capabilities of TrackSite Analytics to measure conversion rates have much wider applications than just measuring conversion rates of online advertising and web site ROI, and allow comprehensive analysis of visitors behavior by evaluating various types of on-site conversions.

Search engine TrackSite Search

TrackSite Pages CMS comes equiped with its own search engine TrackSite Search that can be used to search on your website that is either implemented using TrackSite Pages or tracked using TrackSite Analytics. For example, search on this site is implemented using TrackSite Search. See reference implementation of TrackSite Search on example site of your TrackSite distribution to replicate that implementation for your own website. On next screenshot the "tracksite" designates TrackSite Search search engine.

TrackSite Analytics allows you to track and presents analytics of TrackSite Search phrases that visitors use to search on your website. You can also use TrackSite Analytics to track search phrases if your website has its very own built-in search engine (on-site search provided by third-party search engine will not do) similar to TrackSite Search (and in this text "TrackSite Search" will also refer to such your own search engine, if you have it).

TrackSite Search phrases used by your visitors to search your site and tracked by TrackSite Analytics allow to precisely differentiate your visitors by their specific motivation and use search phrases for segmentation and conversion analysis to know which search phrases used are converting better and/or paying more.

In addition, analytics of TrackSite Search phrases used by visitors to search your site can also be reused for same search phrases of third-party engines. For example, if specific TrackSite Search phrase converts well, then same phrase used by users of third-party search engine to find pages of your site will convert similarly well.

Accordingly, unless explicitly specified otherwise, term "search phrase" in the text of this page always implies same specific search phrase that is used for both TrackSite Search and third-party search engines when we talk about any third-party search engines.

Thus, you can use analytics of TrackSite Search phrases as analytics for same specific search phrases of third-party search engines to optimize and increase effectiveness of SEO efforts and search advertizing campaigns targeted at third-party search engines. In particular:

• Audit your PPC campaigns and SEO results.
• Differentiate your SEM campaigns in terms of conversion and revenues.
• Know which of your various targeted keywords are converting better.
• Discover that your SEO efforts (organic ranking) or PPC campaigns can be more efficient or generate more results (e.g. more revenues).
• Understand which pages and search terms garner valuable visitors.
• Use that insight to direct your PPC campaigns and SEO effotrs to increase their effectiveness, make them earn more revenues with less cost.
• Optimize your site and adjust your campaigns to ensure that all search engines are displaying pages of your site for the most converting, most profitable relevant search words.

Conversions and revenues vs. SERP-rank, search frequency and click-through-rate: Post-click-analysis of on-site behavior of searchers (i.e. visitors who find site via search engines) is of fundamental importance, without it SEO and advertising in search results may be totally ineffective and even useless. PPC campaigns and ranking high in search engine results for specific search keywords will bring visitors to your site, but this alone not neccessarily means these visitors will convert, buy or even not leave immediately. Instead of click-trough-rate or SERP-rank the true measures of search marketing effectiveness are conversions and revenues/profit received from those searching visitors. Using search phrases analytics of TrackSite you can concentrate on the high-converting and/or high-earning search terms that you can buy PPC advertising for and/or optimize your website for to move pages of your website to the search results on a search engine results page (SERP) 1 where over 80% of search activity happens and boost traffic from those invaluable search keywords, while not wasting your time and budget on low-value non-converting non-profitable search terms. Use TrackSite to measure, focus, optimze and earn.

Deep insight with custom fine-granularity analytics: TrackSite presents search analytics on a phrase-by-phrase and page-by-page basis, allowing you to analyze performance of every page of your site against targeted search phrase (keyword). User of TrackSite can easily add or remove performance indicators, narrow or expand data, arbitrarily filter search phrases (e.g. analyze only phrases containing specific words), filter visitors, focus on specific campaigns, geographic regions, landing pages, etc. See how your site is performing in search in specific geographic areas, defined by (group of) cities, regions/states or countries, while excluding others from the analysis. See how one set of targeted search keywords performs in specific markets. The depth of analysis combined with ease of use makes TrackSite one of the most detailed search analytics software package on the market.

With TrackSite you can measure any metrics per each search phrase or arbitrary group of search phrases. This metrics include conversions to various targets, costs, revenues, profits, various behavioral metrics such as enagagement scores, time-on-site, visit duration, type-ins, bookmarks usage, bounce rates, revisitors and their share, landing page viewing time, pages seen and many more, any or all of them per specific search phrase or any group of search phrases. TrackSite allows you to measure and differentiate search phrases and searching visitors, focus, optimize and increase returns from SEO efforts and SEM expenditure.

Thus, for online businesses that rely on search engine advertising TrackSite offers analytics to increase conversions and effectiveness of both SEO and paid search results. Search phrases analytics of TrackSite associates statistics of specific search phrases with content of specific pages (e.g. landing pages, etc.) and behaviour of corresponding searching visitors. In particular, TrackSite reports statistics of conversion corresponding to arbitrary target for any search phrase or arbitrary group of phrases. For example, you can estimate what percentage of visitors, who find page of your site with specific phrase or group phrases, do order (or perform any other specified action) and compare it with alike percentage for other search phrases or phrase groups to determine what search phrases are more efficient in bringing of buyers, not just visitors. It may well be that low frequency phrases bring the most of buyers, just let TrackSite analyze it.

TrackSite allows to customize search analytics reports focusing on search performance metrics most important to your business, specific campaign or whatever. It is easy to produce unique market analysis reports that cover your global, national, regional and local search marketing campaigns. TrackSite enables you to analyze search data of website in almost any way you see fit.

Search market trends analysis: Include search phrase filters and statistics of searches, search phrases and searching visitors into time-series reports of TrackSite to analyze performance trends of different search phrases and semantic groupings of phrases, different landing pages (search attractors), different geograpic areas, etc.

Behavior of searchers at clickstream level: If you want to get out of aggregate analytics and see real people, real searchers behind numbers and charts, i.e. what exactly those specific searchers do on your site at clickstream level, page-by-page, then TrackSite can to show them. For example, you can study page-by-page browsing sessions of all visitors who find pages of your website with specific search phrases or phrases containig specific words, say, for last month (or any period) to better understand your visitors, what they are looking for and how they do it.

Geo-specific search traffic: Improve your search marketing efforts by knowing more about how habits of search users vary across different geographical regions. Customize your search campaigns using local search terms to increase traffic and improve conversion rates. TrackSite lets you look deep into local markets with search-reports that drill down to geographic area, and then monitor and improve search results for geographic locations that produce the strongest conversions.

Predictive market analysis: Use time-series reports of TrackSite with corresponding statistics included into report to watch for spikes in search traffic for specific search terms in unique geographic locations and markets to predict demand by (local) consumers. For example, if a national retail chain sees a significant spike in search traffic for keywords related to a specific product they offer in suburbs along the east coast of the US, they can focus their online and offline marketing efforts and rush that product to corresponding outlets. Similarly, tourism operators can determine regional trends from specific locations and deliver corresponding product offers to them, etc.

Optimize for long tail: The long tail of search phrases (search terms) not only generates sizeable amounts of traffic, it is often also full of keywords with a high potential to convert. TrackSite not only reports the long tail, but also allows you to aggregate tail phrases into semantically uniform groups and, thus, make metric for such groups more statistically significant, determine such groups that convert the most and focus efforts to move such groups from tail to head of distribution. You can increase traffic typically four-fold for a particular search term if it is on SERP 2 and SERP 3 by utilizing PPC or SEO in order to move them to SERP 1.

Multilingual search phrases: TrackSite supports search phrases in any language.

Tracking of search engine crawlers: In addition to advanced search analytics, SEO marketers will find valuable the tracking of search engine crawlers, which is also provided by TrackSite, see search engine crawlers tracking.

Analytics of advertising campaigns

You can use TrackSite Analytics to track performance of individual ad campaigns, email campaigns, landing pages of ad campaign, content items of ad campaign, etc., and separately analyze on-site activity (conversions, revisits, time-on-site, etc.) of visitors/customers generated by each such campaign.

TrackSite Analytics provides advanced traffic filtering and website visitors segmentation capabilities that allow you to use detailed web analytics of any or all of 64 reports just for visitors from specific campaign, including conversion rates for multiple targets and complete web analytics for campaign's both visitors and convertees.

Moreover, TrackSite integrates campaign tracking with web analytics of entire site. Such integrated analytics has much higher information value compared to narrow analytics offered by tracking tools specialized only for campaign tracking such as those provided by search engines and ad networks. TrackSite's campaign analytics not only tells how many visitors are brought to the site by specific campaign, but also analyzes what visitors who were brought by campaign do on a site, e.g. you can use TrackSite to measure conversion rates (as well as funnels and other conversion metrics) of campaign's visitors for purchase/order targets as well as other conversion targets on the site.

Thus, TrackSite Analytics provides unique opportunities to measure effectiveness of any ad campaign.

File downloads analytics

Needless to say that file downloads statistics is very important for online business, often it is a proxy of market share, and for many online businesses downloads are the main distribution channel.

Accordingly, TrackSite offers high quality, real-time, comprehensive, customizable web analytics of file downloads, such as PDF files, distribution archives, images, audio/video files/streams, etc. As illustrated with screenshots, TrackSite Analytics integrates downloads into wider analytics and can attribute downloads to time periods, specific online business segments or visitors segment, campaigns, search phrases, etc., measure downloads conversions as well as apply other advanced analytical capabilities of TrackSite to analyze file downloads.

Co-hosting TrackSite Analytics on your website or implementing your website using TrackSite Pages allows for tracking of direct file downloads from your site, which is not possible in case of third-party web analytics services and may greatly increase (accuracy of) downloads count in cases when direct downloads are possible and likely.

Exposure and navigation traffic of website

Website is a set of pages that visitor navigates through to access information. Accordingly, TrackSite Analytics reflects (aggregate or not) interaction of audience of website's visitors with that website using set of reports that analyze exposure and intra-site traffic flows, which in turn are determined by, and thus can be used to assess, major factors of website's design and marketing: partitioning of website's content into pages, design of navigation hyperlinks that connect pages of website with each other and interests of audience brought to site as a result of marketing efforts. TrackSite Analytics offers rich set of reports and statistics/metrics needed to assess exposure and intra-site traffic flows:

• Popular Pages

  TrackSite report that presents aggregate distribution of website's impressions accross website's pages and over audience of website's visitors, i.e. an overall impression delivered to audience. It is important that this TrackSite's report confirms proper exposure of key information message of your website to its audience, which is main aim and overall measure of website's success.

• Entry Pages

  TrackSite report that presents aggregate distribution of your website's first impressions accross website's pages and over audience of website's visitors, i.e. a first impression delivered to audience. Again, it is important that this TrackSite's report confirms proper exposure of first information message of your website to its audience, which (to some extent) determines whether visitors will continue to use website and there will never be another opportunity to deliver first impression (but depending on type of website it may be perfectly ok to assume that website's first impression is also last one by design). Ideally, this report is to feature only landing pages specifically designed to deliver favourable first impression.

• Exit Pages

  TrackSite report that presents aggregate distribution of your website's most recent impressions accross website's pages and over audience of website's visitors, i.e. a most recent impression delivered to audience. Similarly, it is important that this TrackSite's report confirms proper exposure of most recent information message of your website to its audience, since websites, like humans, are remembered by their first, overall and/or most recent impression. Ideally, this report is to feature only pages of your website that you want visitors to remember.

• Intra-Site Traffic

  TrackSite report that presents aggregate navigation interaction of website's audience with website, which (like previous reports mentioned in this section) is determined by website's partitioning into pages, website's navigation design and interests of audience brought to site by marketing efforts.

• Sessions

  TrackSite report that presents non-aggregate (i.e. clickstream-level) navigation interaction of website's audience with that website.

• And other TrackSite's reports...

Analytics of traffic sources

TrackSite provides comprehensive web analytics for all types of sources (referrers) of web site's traffic, including:

• search engine results pages (SERPs);
• bookmarks and type-in of URL;
• backlinks (partner sites, blogs, forums, wikis, online publications, etc.);
• advertising: PPC, contextual (eg. AdWords, AdSense, etc.), banners, etc.;
• file download links;

Complete web analytics of on-website activity of visitors who were brought by specific source is reported separately for different sources (referrers), which allows to compare effectiveness of different sources.

In particular, this way you can compare effectiveness of search engines. Currently most search engines do not allow you to track search phrases used by visitors of your site who found page of your site on SERP of those search engines, you can only get aggregate list of search words using their tools for webmasters. However, TrackSite can detect search engines, distinguish them in reports as separate category of traffic sources and compare traffic and behaviour of visitors that different search engines drive to your website as well as to specific pages of your website.

While TrackSite supports all international search engines as well as most national search engines (more than 150 in total), you may add your own, custom specifications, if some search engine is not yet in TrackSite's database (or correction is necessary).

Moreover, TrackSite not only analyzes behviour of visitors from each of the main search engine/companies, but also breaks them down into the different sub-engines/sub-companies. For example, TrackSite will show you results from Google, Google Canada, Google UK, Google News, Google Images, Google Images (Canada), etc. In all cases, you can drill down and look at traffic by web page and/or source. TrackSite Analytics measures which specific search tools bring to your site those visitors who convert and/or pay best and, thus, TrackSite give you valuable clues about where to focus your search marketing efforts.

TrackSite Analytics is highly flexible tool that allows you to customize analytics in many ways. For example, on next screenshot "G+YA" designates created by an analyst custom aggregated statistics for Google and Yandex search engines together:

Tracking statistics of Atom/RSS content syndication feeds

TrackSite includes built-in capability of tracking statistics of Atom/RSS feeds that provides to you the number of active readers of the feed, number of feed reads, dynamics, geo-segmentation, etc. TrackSite can provide statistics of individual Atom/RSS feeds, groups of feeds (e.g. grouped by theme, etc.) as well as aggregate statistics of all feeds.

TrackSite integrates feeds tracking with web analytics of entire site. Such "integrated" tracking has higher information value compared to specialized Atom/RSS-only trackers as TrackSite allows you to: get complete web analytics for visitors who click links to pages of your website broadcasted via Atom/RSS feeds; measure conversion rates/funnels of those visitors to purchase/order (or any other conversion targets), etc. Thus, TrackSite Analytics provides unique opportunities to measure effectiveness of content syndication feeds for customer acquisition and retention.

In particular, TrackSite's analytics of Atom/RSS content syndication feeds allows to answer questions like: How many readers are reading updates on the other end of the feed? Have feed readers ever returned to the site induced by the feed? Do feed readers ever convert and/or buy from your website? Does it pays off to invest more to make feeds more attractive to readers? TrackSite will help you to find answers to alike questions.

Tracking Ajax/Flash RIA website/application

What if site is built using Ajax or Flash or similar advanced RIA technology? Each such website is effectively a unique web application and tracking such application requires support from its developers. For such website TrackSite provides tracking API for developers to use in order to enable tracking by TrackSite. Thus, TrackSite can track such website to full extent and present web analytics of processes that happen inside RIA black box.

Multi-site analytics

TrackSite allows aggregating data across several web sites or analyze each site individually. More specifically:

Single installation of TrackSite can be used for tracking multiple websites hosted either on same or on different servers. This allow simultaneous tracking and reporting both individual and aggregate web analytics for multiple web sites. In particular, tracking web sites this way allows to report individual analytics of multiple sites side-by-side, sort sites by specific (user-selected) statistics/indicator, etc.

Similarly, TrackSite allows tracking web site that consists of multiple domains, e.g. including aliases or mirrors (hosted either on same or on different servers), and reporting aggregate web analytics for such multi-domain site. In particular, tracking site of multiple domains allows to have aggregate web analytics for all aliases and mirrors of website (e.g. tracking aol.com and americaonline.com as single web site as it should).

Multi-user mode

Since there are multiple people involved in decision-making, TrackSite provides multi-user mode for easy sharing of analytical information and supporting collaborative teams.

By default TrackSite ships with single-user license, but number of simultaneous users for the same TrackSite installation can be increased by separate purchase and activation of additional Multi-User License (MUL) for arbitrary number of additional users. Such mode of TrackSite operation is known as Multi-User Mode (MUM). Activation of Multi-User Mode requires that you already have working installation of TrackSite.

In Multi-User Mode each user has its own TrackSite account, personal login and password, personal settings etc. All user accounts are controlled by TrackSite administrator. Ordinary users have no access and, consequently, cannot change global administrative settings (such rights are reserved for administrator only). Multi-User Mode is convenient for group of people who keep an eye on the same site (site maintenance team, marketers team, etc.). It also allows to grant "outsider" - partner, advertiser, consultant, etc. - temporary access to statistics of your site.

In Multi-User Mode you may at any time increase maximum number of users allowed by your current Multi-User License with purchase of yet another MUL for an arbitrary number of additional users.

Separate tracking of search engine crawlers and other bots using TrackSite

This is usually not possible in case of third-party web analytics services.

In case TrackSite is co-hosted on your website or TrackSite Pages is used to implement your website, TrackSite Analytics allows you to track when specific page or file of your site has been indexed by specific search engine crawler (or fetched by any other bot), how frequently it gets revisited and re-indexed, and perform search engine optimization (SEO) accordingly. Crawlers of search engines and other bots are tracked and reported per URL and per bot/crawler.

Measuring web server metrics using TrackSite

This is usually not possible in case of third-party web analytics services.

In case TrackSite is co-hosted on your website or TrackSite Pages is used to implement your website, TrackSite Analytics allows you to track metrics of web server that runs your website, including: number of hits served, HTTP response codes, data transfer volumes, transfer rates, connection bandwidth, total web server time spent on each page or file, etc. These stats are reported both aggregately for entire website as well as per page and per URL. In addition, using TrackSite the site maintenance team can monitor "404 Not Found" and alike errors, spot broken links, detect abnormal webserver activity, optimize web server performance and bandwidth utilization, etc.

For example, using per-page/URL web server metrics reported by TrackSite Analytics it is possible to find out what pages/URLs consume most of bandwidth (or server's other resources) and optimize file sizes and/or HTTP caching policy to reduce that amount.

More screenshots

Reports on screenshots present syntetic dataset that represents no particular website.

And many more... Try TrackSite yourself!

Select your variant of TrackSite (if not sure, choose TrackSIte Pages Analyst in order to try everything), and then try TrackSite yourself (press START button)!.